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Centrum: infinitSpace’s latest brand collaboration in the UAE

Centrum: infinitSpace’s latest brand collaboration in the UAE

It’s the moment you’ve all been waiting for...

Following our announcement in June 2023 of a new partnership with world-leading real estate investor and manager Sultan Holding Company, we have officially launched our first two locations!

Spanning an impressive 50,000 square foot, Bay Gate Tower (pictured) in Business Bay, Dubai and in Sky Tower in Al Reem Island Abu Dhabi, reopened their doors today (4 September 2023) following an exciting brand invigoration in collaboration with infinitSpace, focused on optimally transitioning into the new post-pandemic age of flexible working.

And these two newly opened spaces are just the start of a trailblazing partnership. In the next five years, the new Centrum brand will expand to over 20 locations across MENA (Middle East and North Africa) region. 

What is ‘Centrum’?

A reinvigoration of Sultan Holdings’ well-established Centrum Business Lounge (CBL) concept, Centrum is a new flex space brand, built on the principle that connections and collaborations are the driving force behind a business’ success. 

Centrum invites its members to unlock their full potential through its centres of excellence, with the thoughtfully curated flex office spaces providing the ideal environment for entrepreneurs and SMEs to thrive. 

The new brand embodies a convergence of community and collaboration, bringing people together and fostering a sense of belonging by igniting impactful connections. Centrum is where inspiration meets ambition, and members’ entrepreneurial journeys unfold with purpose, passion, and unparalleled support.

Centrum flex office spaces across the UAE and MENA region will serve as innovative epicentres for businesses, fostering a vibrant community of like-minded professionals.

What’s new?

infinitSpace's brand collaboration with Sultan Holdings Company focuses on building a human centric approach, where high-spec technology, curated services and global connectivity for businesses all converge.

Naturally, Centrum locations will benefit from infinitSpace’s signature tech – namely, our unrivalled app. 

Opening up a world of opportunity for members, the Centrum app, powered by infinitSpace, will facilitate easy meeting room bookings, access to discounted product purchases and the chance to connect directly with other Centrum members. 

But it doesn’t stop there: through the app members will be able to connect with a far-reaching community that spans infinitSpace’s global network of locations, empowering our business communities, and entrepreneurship more generally, to flourish across the world.

Centrum locations are characterised by a sleek, modern design, optimally designed to boost professional performance and positivity. Members will be wowed by the light-filled spaces with bold colour palettes that spark a creative mindset, and relaxing lounge spaces to support team collaboration or quiet contemplation.

We have also launched a brand-new website dedicated to the Centrum brand, where you can find out more on memberships, upcoming locations and contact information!

Sharing his thoughts on the reopening, our CEO and co-founder Wybo WIjnbergen said: “Featuring infinitSpace’s cutting edge tech and sleek, modern finishes, the Centrum brand reinvigoration is uniquely positioned to allow members to connect, collaborate, thrive as part of the global flexible working movement.”

“The UAE – and indeed the wider MENA region – is one of the world’s great business centres, full of the brightest and best examples of entrepreneurship. We are thrilled to be working with Sultan Holding Company and to welcome members to be part of the community at our new Centrum locations.”

Meanwhile, Sultan Hareb Al Falahi, Founder and CEO of Sultan Holding Company, added: “We are delighted to have redeveloped the Centrum brand through our partnership with infinitSpace. Our vision is to provide world-class flexible workspaces that cater to the needs of businesses in the UAE and GCC regions – something Centrum seamlessly achieves. The combination of infinitSpace's and Sultan Holding Company’s expertise has been instrumental to the project’s success.” 

Watch this space for more exciting Centrum news in the future!


If you’re interested to know more or would like to book a tour in our new workspaces, reach out to us at for the Dubai location and for our new Abu Dhabi location.

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